About Us

Established in 2012

Our Story: Founded in 2012, CrossFit Preferred has been a hub for fitness enthusiasts, beginners, and everyone in between. Jordan & Holly took ownership of CFP in November of 2023, and have one simple goal: to create a space where people could challenge themselves, break barriers, and find a supportive fitness family.

We believe everyone deserves a fit and thriving life. Join us for a complimentary free week trial, & meet like-minded individuals, and experience the unmatched energy of our gym. Your fitness revolution awaits. We can't wait to meet you.

Welcome to CrossFit Preferred- Where Fitness Meets Community!

Here at CFP we’re not just about lifting weights; we’re about lifting each other up. Our community is the heartbeat of our gym, and we’re thrilled to welcome you to a place where fitness becomes a way of life.

What Sets Us Apart:

  • Community First: We believe that fitness is more than just a solo endeavor—it’s a shared journey. Our tight-knit community is here to support, motivate, and celebrate every triumph.
  • Expert Coaching: Our certified coaches bring passion and expertise to every class, ensuring that you not only get a great workout but also learn and perfect each movement.
  • Diverse Workouts: From heart-pounding WODs to skill-focused sessions, our varied programming keeps things exciting, challenging, and constantly evolving.
  • Inclusive Atmosphere: Whether you’re a seasoned CrossFit veteran or just starting your fitness journey, you’ll find a welcoming and inclusive environment at CrossFit Preferred.


Our mission is to empower individuals of all ages and fitness levels to achieve their goals, foster a sense of community, and cultivate a love for a healthy, active lifestyle.


We see our company as a part of your life. A place where you can focus on yourself, learn useful skills, forget about outside obligations and distractions, and truly develop your mind and body to be a better you. We believe in our principals, core values, and educated approaches to achieve results. We value hard work and quality, education and above all the relationships with our community. We believe in regularly asking ourselves if there is a better way to deliver results, our messages and approaches, and services. It is important that we stay true to our beliefs, so that we can deliver our very best each day and wake up each morning to do it over again.


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